i recently met the robertsons, a louisiana family who turned duck da calls into a million dollar empire. and a tv show, "duck dynasty." the premiere of season two brought in 3.8 million viewers. honey boo boo gets 2.4 million viewers a pop. and the history channel's "swamp people," averaged 4.2 million for its third season. >> these numbers are very big for cable. and we're talking about, you know, shows that cost 15 cents to make. >> fresh fried alligator. don't get fresher than that. >> reporter: but while america's appetite for redneck reality seems insatiable, not everyone is sure it's a healthy diet. >> they represent an exaggerated image of the lives of rural people who work with their hands. >> reporter: but as long as rednecks keep bringing in the ratings, they're not going anywhere. and that's tv reality. for "good morning america," ryan owens, abc news, dallas. >> they are big. we can't stop talking about them right here. >> i know. huge ratings for -- >> all right. >>> coming up, we are revealing, live, one of the most expensive bras ever created. you will see it here first.